Back in ActionCredit Crunch Check

Four stores with internet prices An internet store with high street peace of mind
Highest Reputation huge stock and rapid delivery	Ergonomic Experts especially avoiding back damage
Credit Crunch Checklist Below ... Why to choose Backinaction as your supplier!

11 Point Check List
There's never been more need to choose the right supplier. We are a privately owned company run on strict ethics and more than a little passion. We don't believe in borrowing money for high growth, nor huge advertising spends. Most of our customers have bought from us before or are sent to us by word of mouth. Our reward has come in this recession, as we have no borrowings, and have been able to maintain stock and service levels and our business is therefore still growing year to date! How many others are able to say that this year? We've worked for 20+ years to create an exceptional reputation. It helps us stand out from the crowd. Compare us with others so that you are totally confident in choosing us.
What to check:	Why it matters	Back in Action Status
Is stock already in the warehouse?	Many companies are using your cash to buy in stock after they get your order. This can cause big delays and frustrating time chasing.	When we say we have stock we mean it's on our shelves. We also confirm stock on our web site, whilst most others don't return to order
Is there a published telephone contact number?	Some companies insist on email contact only. Is it worth saving a pound on purchase and then being unable to contact your supplier? (Lets face it deliveries can go wrong. With us very rarely but once in a blue moon it happens.)	We publish a number for each store and a customer service number. See above under store pics return to order
Is a reputable brand name used for deliveries?	Lost and damaged deliveries are a real pain: We've had to drop delivery companies because they dropped our precious goods! Make sure your supplier uses a top notch delivery courier.	Once we've processed your order we use Interlink Express 24 hr. Barring traffic delays they deliver before 3, allowing you time to contact our stores if anything is wrong. return to order
Does the company have debts?	You can rely on your credit card if a company goes belly up. But oh the time delay and hassle. Companies with no borrowings are almost immune from financial difficulty.	Back in Action has no business borrowing and owns all its stock (over £1m). return to order
Does the company have a long trading record?	Many companies start up and go in a flash: Your chair will last 15 years. Make sure your supplier will too.	After your purchase, if something should deteriorate prematurely you will be supported by the UK's leading Stokke Dealer (for over 15 years in a row). We supply MOD, RAF, NATO, and as you can imagine we had to be approved for this. return to order
Is there a history of excellent customer service?	You don't want to suffer from Delivery hassle, invoice queries, etc. or have difficulty with spare parts in future.	Check out our feedback: we are very proud of it. You will notice how many people feel moved to write to us about our old fashioned good service and friendly attitude. return to order
Can you walk into a store and speak to staff face to face?	Nowadays you can achieve great prices from real stores. Real stores can’t run away so offer more reliable internet service	Back in Action have four beautiful retail stores (see above). You can choose to collect your item and be personally instructed return to order
Does the company use a call centre?	Call centres may answer quickly but do they understand the products? Do the staff sound half asleep?	At Back in Action all calls and internet orders are handled by normal shop staff just as if you were in store. We employ nice people.... seriously... do please take this into account... our staff are long term employees with real expertise, not call centre staff that handle calls grudgingly. return to order
Does the company supply products to adults as well as children?	For items that grow to adulthood. You will need ongoing advice as circumstances change. The item will be used by children and teens, not just babies	Back in Action are ergonomic experts, handling the whole age range from birth to retirement and beyond. We can advise on correct set up right through to adulthood return to order
Is the price fair to both parties?	Companies charging silly prices are often in a silly state. Beware	Back in Action charge a very competitive price and offer an optional price beat. The number of chairs we sell shows that our prices and service are exceptional. return to order
Make sure your supplier has used the item you are buying	Some items can be easily adjusted to fit your child as they grow. But many people forget to do this as their child grows.	Back in Action will send you a yearly e-reminder and fresh instructions for you to read. Our children have used the products for over 20 years. If you have a question we are sure to be able to answer it. return to order

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STOP PRESS
Recession bites but buyers still trust Back in Action:
Some companies are having cash flow problems and may take your money without being able to deliver. Recently many people have contacted us to say that they have been waiting for over 8 weeks for Stokke^® goods from some of our competitors and still no delivery date. We have no such problems!!! We are still growing in this recession through exceptional service and fantastic money management. We have no borrowings, and we have over £1 million of stock.

An example from our feedback at Back in Action: Just excellent service, friendly, reliable and professional. Want Stokke^® products? Why order anywhere else... Don't repeat our mistake, we initially ordered our Stokke^® cot with ... ... and experienced the worst service imaginable(over 10 emails sent with no reply, over 4 hours on the phone trying to get through to customer service and countless broken promises). One month after order was placed and still no cot to be seen/delivery date with baby due any day and we had no other choice than to contact Back in Action who could deliver within 24hrs!!! Well done guys.
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Back in Action ©2010 | 13/03/2010 | E & OE | www.backinaction.co.uk/credit-crunch-check