Back In Action - The Back Shop
67/69 George Street
Baker Street and Marble Arch Tube Stations
We are pleased to now be able to see visitors in our stores by appointment only. The ultimate personal shopping experience.
Please only travel after you have received a confirmed appointment.
Call: 020 7930 8309
Our greatest asset is our staff and team of specialists, all dedicated to giving you the time, care and attention necessary to help you beat back pain. We're crazy about them, and we think you will be too.
Our four great stores in London, Amersham, Bristol, and Marlow have an incredible range of stylish, therapeutic furniture that will compliment any home or office. Our aim is to not only relieve the symptoms but to address the causes of back pain to give you a higher standard of living.
Design-led ergonomics for every age. Click here for our other great stores.
We are delighted to be open again!
Store visits limited and are by appointment in each store for the safety of both customers and staff.
We see many who drive for hours to visit us each week. Before traveling to one of our stores it is advisable to know that they vary greatly in size and character!
After choosing a store why not pre-book an appointment? They are not essential of course but it will give you priority in a busy store. All stores have unusually qualified staff: Ergonomists, Physios, massage therapists, fitness instructors, Alexander teachers, DOE assessors. These staff are available to you to help choose the very best items for your needs.
As you tour our website we have tried to indicate in the right margin which stores have examples of that page's products on display. This can be temporarily out of date as items get sold so before you travel you might like to call a store to check.
To contact us about an existing order, or to let us know about any slight problems, call our after-sales team on 01494 434372. Calls are normally taken by the department's answering machine and actioned promptly Monday-Friday, 9.30 to 5.00. If your needs are not satisfied promptly, please phone the store detailed on your order/invoice.
GREAT NEWS: Our online messages are handled by our in-store staff!... not a call-center.