Back In Action - The Back Shop
67/69 George Street
Marylebone
London
W1U 8LT
Nearest Tubes: Baker Street and Marble Arch Tube Stations
Visit Us: We'd love to help you choose the perfect item. Tel: 0207 930 8309
Back when Back in Action began in 1987, the showroom was located in Cookham. Over the years as the company has grown we have opened different locations.
Now, the very exciting news! Back in Action is expanding once more, and as part of that journey, we have moved to a brand-new location back in Cookham.
It's like Back in Action is coming home
This move included our warehouse, showroom, and head office, and marks a major step forward for us as we continue to grow and improve your experience with us.
As part of the move, our much-loved Amersham and Marlow showrooms closed to customers. We are also merging our London showroom, which is closing to customers from 7th April.
It’s been a fantastic chapter for us in London, Amersham and Marlow, and we’re genuinely sad to say goodbye after so many years. However, we are incredibly excited about what’s next.
During this time, there may be some disruption to our usual service, and we really appreciate your patience while we settle into our new home.
Our new showroom and HQ are be based in Cookham, and we can’t wait to welcome you there very soon with an even better experience and space to explore everything Back in Action has to offer.
Thank you for being part of our journey – your support means the world to us.
Here to answer any questions: 0207 930 8309
Visit to test our amazing furniture for yourself, no appointment needed
Try Stressless Chairs in our London Marylebone Stressless Showroom, with Back Care Expertise. Our store collection has been carefully chosen in the best specifications to support happy comfortable sitting during even the longest films.
Drop into store to meet our lovely friendly team who are experts on finding the best back care fit for you and your needs. We love taking the time to help you get it absolutely right, and all our prices include free assembled delivery to a room of your choice.
Drop in today to find out why we are rated number one in the UK for retail experinces (see Trustpilot to read more).
At our store, whether you're browsing in person or seeking guidance over the phone, we're dedicated to assisting you in finding relief for your back pain.
Our knowledgeable team is available to help you explore products and offer advice. While nothing beats experiencing comfort firsthand, we're adept at discussing options remotely.
Feel free to reach out – we're passionate about sharing tips and demonstrating how our products can alleviate discomfort. Don't hesitate to contact us or visit us in-store. We're here to help you find the best solution: 0207 930 8309.
Back in Action was started in 1987 by David Newbound, an engineer who suffered a debilitating neck injury & his wife Lindall Pearce, an artist with an eye for design.
David formed the company when he discovered there was an alternative to constant pain, to share information and products to help other people.
Over the last 35 years we have helped thousands of people, we're very proud of what we do & our caring compassionate team.
