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London Store

London Store

Back In Action - The Back Shop
67/69 George Street

Nearest Tubes: Baker Street and Marble Arch Tube Stations

Visit Us: We'd love to help you choose the perfect item. Tel: 0207 930 8309

London Store
Marylebone W1

Drop By for a chat

Marylebone, W1

  • Tuesday: 9am - 5pm
  • Wednesday: 9am - 5pm
  • Thursday: 9am - 5pm
  • Friday: 9am - 5pm
  • Saturday: 9am - 5pm
  • Sunday & Monday: Closed

Here to answer any questions: 0207 930 8309
Visit to test our amazing furniture for yourself, no appointment needed

Online Contact:

At our store, whether you're browsing in person or seeking guidance over the phone, we're dedicated to assisting you in finding relief for your back pain.

Our knowledgeable team is available to help you explore products and offer advice. While nothing beats experiencing comfort firsthand, we're adept at discussing options remotely.

Feel free to reach out – we're passionate about sharing tips and demonstrating how our products can alleviate discomfort. Don't hesitate to contact us or visit us in-store. We're here to help you find the best solution: 0207 930 8309.

Contact Us

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We send occasional newsletters regarding service information on products, associated items, and general health tips.

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Our Stores:

Groundbreaking Furniture to Beat Back Pain

Back in Action Brand Profile

Back in Action was started in 1987 by David Newbound, an engineer who suffered a debilitating neck injury & his wife Lindall Pearce, an artist with an eye for design.

David formed the company when he discovered there was an alternative to constant pain, to share information and products to help other people.

Over the last 35 years we have helped thousands of people, we're very proud of what we do & our caring compassionate team.