About Us

Back in Action

Over the last 28 years we have helped thousands of people lead happier, pain free lives. All in all, we're pretty proud of what we do and the people we work with. From understanding to beating your condition, whether as an individual or as a business, we're here to help...

Who we are

Back in Action was set up in 1988 to help people manage, prevent and treat the symptoms of back pain.

Our four great stores in London, Amersham, Bristol and Marlow have an incredible range of stylish, therapeutic furniture that will compliment any home or office.

Our greatest asset is our staff and team of specialists, all dedicated to giving you the time, care and attention necessary to help you beat back pain. We're crazy about them, and we think you will be too.

Our aim is to not only relieve the symptoms, but to address the causes of back pain to give you a higher standard of living.

By the way, did we mention how beautiful our furniture is?

Understanding Your Condition

To many, back pain can sound like a simple, even minor problem.

But as those who suffer its effects know, it's often much more than that. In fact many of our staff started their relationship with Back in Action as customers and subsequently decided to join the team, so they've got a pretty good idea of what you're going through. They've been there themselves.

We know that back pain can mean stress, irritation, sleepless nights, loss of appetite, anxiety, poor concentration both at home & at work, as well as having to miss out on your favourite activities.

It affects your enjoyment of life.

Beating Your Condition

Unlike many other companies, Back in Action takes in all the aspects of your lifestyle, both at home and at work, to help you relieve your symptoms.

We do this through:

  • our extensive range of beautifully designed and crafted furniture
  • postural training programs
  • ergonomic advice
  • our in-depth knowledge of the very latest recuperative treatments.

Treating You As An Individual

Simply put, we understand that no two clients are the same.

Our specialist advisors are available for free consultations * over the phone, or at any one of our four showrooms. We also offer an email consultancy service via our website. We aim to match you with the product which will treat your condition, and to help you learn how to protect yourself from continuing and future problems through a program of postural training.

A typical visit to one of our stores might take 90 minutes... It can take longer if you really want to try out every item in the store (it's happened before, and no, we don't mind at all).

* Please note that for a full seating assessment, your consultation will incur a £50 charge. We're not trying to grab every penny, but you will be receiving valuable information that could change your life. This charge is deductible from the cost of one our chairs, should you choose to purchase from us.

Business & Corporate Clients

Protecting your staff in the workplace makes sound business sense.

In the UK:

  • around 15 million working days were lost due to bad backs in 2013
  • 1 in 6 working days are lost through back pain
  • back pain costs businesses billions of pounds

Our advisors can come to your office and help your staff to learn how to stay safe and well at work. We can also help you to meet your staffs needs with our ergonomically designed range of office seating, desks and work equipment.

For a free corporate consultation, please call, drop into any of our showrooms or click here to begin an email consultancy.

How We Started

Back in Action was started in 1988 by David Newbound, an engineer who suffered a debilitating neck injury in 1982.

When he discovered there was an alternative to constant pain, David formed the company to share the information and help other people.

Over the last 28 years we have helped thousands of people lead happier, pain free lives. All in all, we're pretty proud of what we do and the people we work with. Our team is the core of our business.